A new coffee product has hit the market and while it’s not clear whether it will take off, there is at least one thing that is clear about it: the product itself.

The brainchild of Slovakian brothers David and Adam Nagy, CLR CFF is the world’s first colourless coffee.

Made as a ready-to-drink product, the clear coffee is made from Arabica beans, but processed in such a way as to remove all of its colour.

The product has been launched in London, and purports to allow coffee drinkers to enjoy their favourite beverage all day without the risk of staining their teeth.

The drink does not contain preservatives, artificial flavours, stabilizers, sugar or any other sweeteners – just coffee and water.

Global Coffee Report. (2017, May 4). Retrieved from Global Coffee Report: http://gcrmag.com/news/article/is-the-future-of-coffee-clear